About
Experienced Digital Banking Lead with a demonstrated history of working in the banking industry for the biggest private bank in Turkey, Türkiye İş Bankası.
Skilled in leading Mobile Application Development Projects, Digital Channel Strategy, Innovation Development and Product Management. Strong managerial background with a Bachelor's degree focused in Business Administration and Management, from Hacettepe Üniversitesi.
Product Owner
Nays App Product Owner at Türkiye İş Bankası.
- Birthday: 29 February 1984
- City: İstanbul, TR
- Nationality: Turkish
- Marital Status: Married (May 2014)
- Website: serciyildir.com
- Phone: +90 532 384 29 00
- Email: serciyildir@gmail.com
Resume
Education
Business Administration & Management
2002 - 2007
Hacettepe University - Ankara, TURKEY
High School of Science
1999 - 2002
İzmir Özel Türk Koleji - İzmir, TURKEY
Professional Experience
Product Owner
2021 - Present
Digital Banking Division, Türkiye İş Bankası, İstanbul, TR
- Defining goals and creating a vision for a development team building Nays App. (iOS / Android)
- Managing and making visible the product backlog, or the prioritized list of requirements for the product.
- Working with stakeholders to identify and organize the steps required for the next iterations.
- Understanding and anticipating the clients' needs to more effectively manage the development process.
Customer Experience Designer
2018 - 2021
Digital Banking Division, Türkiye İş Bankası, İstanbul, TR
- Design and optimization of customer experience and measurement frameworks. Ensure timely and accurate execution of ongoing customer satisfaction surveys for existing clients and non-clients.
- Understanding market trends, defining a strategic roadmap for Customer Experience approach.
Innovation & Startup Engagement
2017 - 2018
Digital Banking Division, Türkiye İş Bankası, İstanbul, TR
- Establishing and managing Startup Engagement,
- Detecting new technologies that can improve customer experience and value propositions,
- Providing the organization with the tools to deliver on innovation,
- Facilitating innovation through organizational initiatives,
- Coordinating acceleration programme for startups.
Mobile Banking Product Manager
2015 - 2017
Digital Banking Division, Türkiye İş Bankası, İstanbul, TR
- Ensuring maintenance and improvements of Mobile Banking channels by coordinating IT teams,
- Contributing to the project development processes; such as the Material Design project of Mobile Banking Channel for Android app,
- Enhancing the Mobile Banking Security tools by implementing the newest security technologies such as Touch ID,
- Creating roadmaps to renew the Mobile Banking Apps using the latest technologies and design concepts,
- Managing the direct communication between business units and IT teams for assigned projects,
- Depending on the project, taking business analysis responsibility and acting as business analyst,
- Reviewing test cases, supporting the testing units in test design and execution,
- Assisting to create annual and strategic plans for the projects of Online Banking. Keeping plans up to date according to changes in requirements, considering efficiency of available resources and the priorities of the Bank and business units,
- Following the current developments of web, user interface and visualization technologies,
- Working with business analysts and software development teams for implementation of interfaces,
- Analyzing competitors and researching the market in order to take effective actions.
Online Banking Team Member
2011 - 2015
Digital Banking Division, Türkiye İş Bankası, İstanbul, TR
- Ensuring maintenance and improvements by coordinating IT teams,
- Contributing to the project development processes; such as the facelift project of Online Banking Channel, migration of customer database of Commercial Online Banking Channel,
- Enhancing the Online Banking Security tools by implementing the newest security technologies,
- Managing the direct communication between business units and IT teams for assigned projects,
- Depending on the project, taking business analysis responsibility and acting as business analyst,
- Assisting to create annual and strategic plans for the projects of Online Banking.
- Keeping plans up to date according to changes in requirements, considering efficiency of available resources and the priorities of the Bank and business units,
- Following the current developments of web, user interface and visualization technologies,
- Working with business analysts and software development teams for implementation of interfaces,
- Analyzing competitors and researching the market in order to take effective actions.
Corporate Banking Specialist
2009 - 2011
Güneşli Corporate Branch, Türkiye İş Bankası, İstanbul, TR
- Managing portfolios of corporate companies,
- Creating feasibility reports for corporate loans,
- Making credit inquiries for corporate loans,
- Visiting corporate firms to understand the real needs and matching them with proper financial products,
- Making derivative products available for corporate firms,
- Deciding to give corporate loans and project loans,
- Collecting money for time deposits.
Commercial Banking Specialist
October 2008 - February 2009
ICBC Turkey, İstanbul, TR
- Managing portfolios of commercial companies,
- Creating feasibility reports for commercial loans,
- Making credit inquiries for commercial loans,
- Visiting commercial firms to understand the real needs and matching them with proper financial products,
- Deciding to give commercial loans
Internship
July 2006 - August 2006
Vodafone, İstanbul, TR
- Setting goals for Vodafone retailers about prepaid and invoice lines, consumable materials
- Rewarding retailers in accordance with their goals